Speaking to the Brain

Your Brain is very busy, and powerful. It takes 82,944 computers to simulate the processing power of 1 second of brain activity.

As powerful as it is the Brain is still limited, how does it not only cope, but thrive in an environment of endless information?
The Brain uses three main strategies.

Reduction, your brain defaults all new information to the recycling bin. Keeping only what corresponds to past ideas proven true. This quickly cuts down on the amount that needs to be processed. If your information needs to be remembered, make sure it is linked to a personal truth of the customer.

Assumption, the brain constantly skims information, filling in the blanks. Much of the time believing something is true just because it make sense. Not because it is actually true.

Judging Books. The brain is superficial, constantly judging books by their covers. Why, because it works, not all the time, but enough.

It sees, builds a story using past experience, and creates a truth of the moment. Try that with your laptop!